![]() ![]() Here are three basic documents each nonprofit should include in a media kit:įact Sheets concisely describe your organization’s mission to its key publics. A lack of a media kit may cost not only the story, but keep thousands of readers and potential donors from learning about your organization. Therefore, it is more important than ever for nonprofits to be prepared to do the reporter’s homework and ensure the key messages and correct facts are researched and made readily available. Reporters no longer cover beats like the local nonprofit community as they did in the past. While you may be able to predict what events a reporter may be likely to attend, you will never know when a reporter will call, wanting to run a story on your organization, and asking for specific information on a moment’s notice. If you’re stuck in a creative rut or you don’t have an in-house marketing team, consider hiring an advertising or marketing agency to help research, plan and create the powerful marketing materials you need to land great corporate sponsorships.Media kits are an essential tool for sharing key points about your organization with the media. When our agency partnered with the National Mobility Equipment Dealers Association to solicit corporate sponsorships for the organization’s National Mobility Awareness Month promotion, we combined traditional and nontraditional marketing elements with a custom video card. It could be in the form of a direct mail piece, an email or maybe even a video. Think about what creative piece will catch the attention of your potential sponsorship. Remember, one size does not fit all, and you should tailor your content for each sponsorship and business you pursue.Īlthough certain content can be evergreen, like information about your nonprofit, stats for what you’ve accomplished and maybe testimonials from past corporate sponsors, the more personalized you can make your materials, the more effective.Ĭonsider drafting personalized items to include in your media kit, such as a letter explaining why your nonprofit and the business would make a successful partnership, a list of your aligned values and information about the event or campaign they would be sponsoring. The next step is to plan what to include in your press or media kit. Once you have these two questions answered, you can take the information and weave it into your sponsorship marketing materials. ![]() Do any of your values match with values in the potential sponsor’s business? What’s your USP (unique selling proposition)? Why would a business want to choose you over other nonprofits?Ģ. But first, you’ll need to answer two questions about your cause:ġ. ![]() To connect with potential sponsors, you have to get into the mindset of a business-to-business deal-you want to position your nonprofit to sell sponsorships. Researching and Positioning Your Nonprofit Here’s what you need to know about creating marketing materials with corporate sponsorships in mind. The first step in landing these sponsorships is educating businesses to what your nonprofit does and how their donation can help and, in most cases, a media kit can help you do just that. Nine percent of that number was estimated to go towards causes, roughly $2 billion.īig or small, corporate sponsorships can effectively transform a nonprofit’s impact and potential to make a real difference. IEG, a company who tracks corporate sponsorship data, projected at the start of 2017 that total sponsorship spending by businesses in North America would likely reach $23.2 billion by the end of the year. Make a Bigger Impact with Corporate Sponsorships ![]()
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